If You Do This, Youre Killing Online Conversions

If You Do This, Youre Killing Online Conversions The goal of all digital marketers is to uncover the key to boost online conversions by 100%, 500%, or even 1,000%. Every digital expert dreams secretly of unlocking the mystery behind their conversion rate and return on investment. Unfortunately, unless you’re exceptionally lucky or introduced a brand new digital strategy where there was previously nothing, it’s fair to say that conversion rate improvements might not have gone through the roof yet. You probably report on seasonal changes, noticing peaks and drops throughout the year. Most online businesses rarely claim over 10% conversion rates â€" the most successful online retailers in 2018 report an average of 3.3% according to Smart Insights. In other words, aiming to double conversions might be unrealistic. However, it doesn’t mean you can’t improve your conversion rates with new strategies. Content testing, landing page design and remarketing campaigns can go a long way towards reaching your goals. But your efforts might be counterproductive if you’re guilty of any of the following marketing sins: Genuinely confusing website Your website serves one core purpose: It’s designed to guide your visitors through the necessary steps for conversion. A website that fails to engage visitors in performing positive actions is a wasted opportunity. While it might sound obvious, too many small and midsize businesses focus too much on the aesthetic of their web layout and forget about the path to lead conversion, which can generate confusion and high bounce rates. That’s precisely because they understand that your visitors need guidance, that Third Angle web design team offers tailored design paths for your business. What’s the surest way to find out if web users are confused by your site? Check your analytics data: If users spend a lot of time on site but never move to the converting pages, it could be an indication that they don’t know where to go. You’re making it hard to book or order Even when customers already know what they want from your site, it can be tricky to perform online. The last mile of the customer journey is the most important, as it’s your chance as a company to provide the answer they need. However, as eCommerce site record over 20% drop off during the purchase process, it’s obvious that not everyone has mastered the subtleties of the last mile. Indeed, customers who already know why theyre visiting your site requires early CTA buttons to book or buy. A common error is to keep time-demanding steps during these processes â€" from long contact info forms to not displaying availability for appointments. You interrupt the navigation Most visitors dislike interruption. They came to your site with a purpose in mind. The last thing they need is a video set to autoplay or a popup that stops the visit. With 82% of visitors admitting to closing a web page to get rid of the video on it, it’s fair to say that interactive engagement can go too far to the liking of your visitors. Used as a smart guiding tool, popups can be judicious, but anything else is perceived as disturbing. What do visitors think of your website? It’s the eternal question that digital marketers try to answer using Analytics data. Improving your website will improve your conversions, assuming you focus your efforts on guiding and facilitating online activities.